I've known about the Haji, the annual journey to Mecca for many years. But I didn't know that the circling of the Kabbah was only part of the whole experience. I found this article to very illuminating.
And while doing the whole spiritual thing is all well and good, the godless capitalist wonders if there is money to be made there in the form of food sales, souvenirs and what have you. Or is this frowned upon like at Burning Man?