Friday, December 11, 2009


If you have a television you may have seen this Levi's commercial:

While I am not what one could call a devotee of poetry I knew this wasn't written by some agency hack. It's Walt Whitman and you can find it here. It's good stuff. Apparently Levi-Strauss has a kind of scavenger hunt associated with this add campaign. It led to $100,000. It would have been nice if they had told someone about this contest. Just throwing a website at us means little in this age of constant advertising bombardment.

But I'm okay with having gotten a great poem out of it.

Bonus- The other commercial in this series features the voice Walt Whitman reading his poem "America"from a wax cylinder. It's both sweet and haunting.

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